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I Attended Gefei's Mid-Year Offline Meetup: An Actionable SEO & Going-Global Notebook

I Attended Gefei's Mid-Year Offline Meetup: An Actionable SEO & Going-Global Notebook

I Attended Gefei’s Mid-Year Offline Meetup: An Actionable SEO & Going-Global Notebook

Last Sunday I attended the “Gefei’s Friends · Mid-Year Sharing Meetup” in Shanghai.

Agenda of the Mid-Year Sharing Meetup

This community holds two offline events a year — one mid-year and one at year-end. In past years the mid-year run toured several cities: Beijing, Shanghai, Hangzhou, Chengdu, Shenzhen. This year it kicked off in Shanghai. Unlike previous years, Gefei completely changed the format this time — instead of inviting seven or eight community members to take turns on stage, he sat down alone with his laptop and walked everyone through the entire hands-on workflow: picking keywords, reading data, mining demand, and building a site with AI. The theme was literally an “Introductory Offline Bootcamp.” When registering, he even noted that anyone already making over $10k/month could skip it, because everything covered was what beginners need most.

He was on the fence about whether to sell tickets to outsiders, but internal demand alone wasn’t enough to go around, so in the end only a handful of people brought friends or family. The room felt familiar, so we skipped the self-introductions.

Below are the takeaways I organized from the day, in four parts: the two sponsors’ talks, Lesson 1 (how to get valuable free traffic from search engines), Lesson 2 (hands-on SEO details), and Lesson 3 (building and deploying a site fast with AI).


1. What the Two Sponsors Talked About

There were two partners this time: Volcano Engine and Subotiz (a merchant payment platform).

Volcano Engine: This Year, the Going-Global Track Is Under Heavy Pressure

The Volcano Engine business rep first recapped the several waves of shock the going-global scene went through in the first half of this year. It came across as pretty real:

He also called out one phenomenon: there’s a text-aggregation platform (the “you-” family) burning money on ads — up to $2 million a day — making life very hard for a lot of AI-site operators, with customer acquisition costs now 3–5x what they were a year ago. When he crawled the rankings last year, he could still see plenty of well-funded, well-built tool sites; today the leaderboards are almost entirely big companies (the likes of 360 and ByteDance). The overall conclusion: this track is getting more crowded this year, and traffic is getting more expensive. Even so, plenty of people around him are still hitting $1k/day or more by landing good keywords and riding the AI-tool dividend.

On models, his take was interesting: everyone used to assume inference costs and model costs would keep falling, but this year saw a reversal — stronger models did not bring cheaper costs (because of a global compute shortage, models are actually getting more expensive to buy). Volcano’s approach is to not only chase the strongest models but also work on optimizing cost, which is why the Doubao series has a relative edge on price-performance versus competitors.

A few model updates (he stressed some details aren’t convenient to discuss in public — DM him if interested):

Two more “save-money” points were very practical:

  1. Offline batch processing (Batch): if you have large-volume audio/video/image generation or processing needs that don’t require real time, you can run them as offline jobs. There are usually 7–8 hours of idle resources from evening into the night, and offline processing gets another 50% off the base model price; if it hits the cache it can go to 30–40% off. Batch it all together and total cost can come down to 20–30% of list price.
  2. Action Plan: in the coding-tools direction (going up against Cursor and Claude Code), they’ve launched an Action Plan that will integrate more models over time; for cases where calling the official API is unstable, they’ll provide a more stable version that’s less likely to be intercepted.

Subotiz: A Payment and Growth Platform for Subscription Going-Global Merchants

Subotiz is a subscription payment + growth platform focused on AI tools going global. It optimizes payment gateways and compliance/risk control for sites, targeting the pain points of going-global merchants: “low paid conversion, hard compliance, hard operations.”

The two industry pain points they raised really hit home for anyone building sites:

Among their solutions, the most worth noting:

Platform stats: over 60 million cumulative transactions, more than $5 billion in volume; support for 135+ currencies and 160+ local languages. Signing up during the event came with exclusive perks (fees fully waived up to a certain transaction amount).

One attendee’s candid review on the spot was more convincing than the official pitch. His two reasons for choosing Subotiz were:

  1. It has Stripe and PayPal built in, so integrating one is like integrating both at once;
  2. It’s hard for small merchants to go directly to Stripe themselves — accounts get banned all the time; whereas Subotiz opens the account under their name and you can actually talk to someone. Last December he had an account that got its traffic temporarily diverted because “the model hadn’t been reviewed,” and the Subotiz team kept appealing for him — two months later the appeal succeeded and the account was restored. When something goes wrong, there’s someone who can actually help you fix it — that was the deciding factor that kept him.

2. Lesson 1: How to Get “Valuable” Free Traffic from Search Engines

The key qualifiers in this lesson are “free” and “valuable.” Some traffic you can get but it isn’t valuable (it usually only comes from paid ads), whereas the search traffic you earn from good SEO is relatively long-term, stable, and worth a few dollars per visitor — and it’s free.

This time Gefei put the AdSense backends and domain names of several of his old sites right up on screen — something you couldn’t see before (community rules forbid asking each other for domains), so there was always a veil over it. Because these sites don’t get much traffic anymore (just a few hundred dollars a month), showing them off doesn’t hurt his income.

How a Site That Looks Like “Junk” Still Makes Money

He first showed the AdSense backend, sorted from high to low by revenue per thousand page impressions (RPM). RPM varies wildly across sites. Among them:

The business logic of ad monetization: other game sites have to spend money buying traffic on Google Ads, and one type of ad slot is the “partner-site ad slot.” Sites like ours that run AdSense have our ad slots put up for sale on Ads. Google’s smart ad model finds suitable placements for advertisers (e.g. games sites), and so the ads end up displaying on our sites. The revenue split: the site owner takes 51%, Google takes 49%. That’s one reason Google is willing to give these sites traffic — it gets to keep roughly half.

Another site was a PDF-to-video tool (turning boring PDFs into “brain rot”-style videos — “brain rot” was Oxford’s 2024 Word of the Year). From the owner’s perspective it’s “ugly and junky,” but it makes money. Its product flow: upload PDF → extract text → hand it to AI to generate the script → TTS to voice → pair it with a boring background video (like Minecraft footage) and merge into the output.

He pointed out two ad formats:

Reading Traffic Data

He bought this PDF-to-video site from a community member for $20k (the member built it in late November and earned $20k in just over two weeks). After buying it, he built out pages for all the related keywords, and to date it has accumulated roughly 1.8M UV / 7.8M PV.

He explained a few key metrics very clearly:

AdSense Approval and Limits (Important)

Ad Monetization vs. User Payment: The Gap Can Be 10x

He did the math: that PDF-to-video site has about 1.8M UV, and ads + payments combined bring in revenue on the order of $53k, of which user payments are only about 1/3 of the ad revenue (because the free quota is too generous and the page is ugly).

Meanwhile another subscription site has only about 210k UV (less than 1/9 of the former’s traffic), yet generated about 849 orders and $57k in revenue, averaging $67 per order. The two sites have similar revenue, but the subscription site used a tiny fraction of the traffic.

He’s tested an even more extreme comparison: on the same AI subscription site, running ads for half a month vs. turning ads off and doing subscriptions, the revenue gap can reach 10x — in the time AdSense earns $80 in ad fees, the subscription side can generate over half a year’s worth of revenue (about 1:10). So he later decisively turned off the ads on the subscription site: because every paying user is converted from a visitor, and seeing a screen full of ads will very likely stop them from paying; to raise paid conversion, you have to turn the ads off.

The monetization logic of this lesson in one sentence: first find a keyword with search volume → understand the intent behind it → build a site that satisfies that need → launch and earn rankings and traffic → then decide whether to monetize via ads or subscriptions.


3. Pricing Design: The Secret to Lifting AOV from $20 to $67

This is the part I personally found most valuable. He asked the AI-site builders in the room what their typical average order value (AOV) was, and people answered around $20 — he himself didn’t know how to price the sites he built in 2024, basically just ten-or-twenty dollars. He has one site with $1M in cumulative payments, but its AOV is only $43, “pretty miserable.” The core of the gap is simply whether you know how to do pricing design.

Here’s how that $67-AOV subscription site was priced:

Monthly subscription has two tiers: $29.9 / $49. The annual plan has one key package: about $100/year.

The secret is right here 👇

The cheapest monthly subscription is $29.9 and only lasts one month; whereas $100 lasts a full year. For roughly the same ~$100, one side gets you 3 months and the other gets you 12 months — once users compare, they naturally choose annual. At the same time, turn off the cheapest $9.9 monthly subscription (early on, no one dared price high, so the lowest was $9.9, leading to a flood of low-priced orders), forcing anyone who wants to buy to at least buy the $100 annual plan. This lifts AOV across the board.

Anchoring is also used cleverly: a credits package of 800 credits vs. 2400 credits (3x), priced at ×3 to $100, makes the big package feel “worth it.”

Later iterations (v1.5, getting more aggressive each time):


4. What an AI Tool Site “Should Look Like”

He also broke down the page structure, splitting it into two kinds of pages and two devices:

Two kinds of pages, with completely different purposes:

  1. Conversion page (landing page): for the traffic you buy via ads. The structure is very lean — visitors watch a video → generator → pricing → FAQ at the bottom → done. It doesn’t need to be SEO-friendly; it’s purely for conversion.
  2. SEO page (for organic traffic): a long, “wordy” page built around all the peripheral keywords users might search, with one page per keyword. For example, can you upload a TXT (text-to-…), can you paste a URL directly (URL-to-…), and so on — cover all the peripheral keywords, and each one captures a share of traffic.

On desktop: put four videos in one row on the homepage; if there’s no room for the generator, make it a floating form fixed to the bottom of the page, with links to other pages on the left.

A typical AI-tool homepage structure: the first screen has the H1 + description + form (showing half or all of the form is fine) + a one-line disclaimer (“selling dog meat under a sheep’s-head sign” — it actually promotes Google’s models, because they work well, while calling itself an alternative).

On mobile: mimic the TikTok/Douyin effect, swiping one video at a time; make the bottom into a fake app navigation bar. Because shrinking the desktop page directly onto mobile looks bad and the page is too long, you have to adapt it separately. Tapping generate pops up a help desk — the goal in all of this is to get users to understand what the site does as fast as possible and guide them to the generator.


5. Lesson 2: Hands-On SEO Details

Lesson 2 mainly answered “how do you slowly lift rankings for big keywords” plus a bunch of on-the-spot Q&A.

On-Page Changes + Anchor Text

Anchor text must be diversified — don’t use exact match everywhere. For example, if you pick a keyword and then send 100–200 or 300–400 backlinks all with identical anchor text, Google can tell at a glance you’re manipulating rankings. The right approach is to spread it across the various ways of phrasing that keyword — pick three or four related phrasings and rotate through them.

Don’t Get Lazy and Reuse Content

Someone asked: I built a page for a certain game/model keyword on site A, and built the same one on site B; if the homepages link to each other, isn’t the content duplicated?

Gefei’s answer was clear: different pages don’t need to use the same content — differentiate it. Whether it’s multiple pages within one site or multiple sites covering related keywords, you can’t “use one piece of content in multiple places.”

He pointed out a common misconception: “the purpose of building a page is to get traffic, not to get the page built.” So you should approach it from the angle of “can this get traffic,” not “let’s get it live ASAP.” It’s okay to go slower, it’s okay to spend more time.


6. Lesson 3: Building and Deploying a Site Fast with AI

The final lesson was true hands-on — Gefei opened Claude live and demonstrated “from a single keyword to a finished site.”

Picking Keywords + Picking Domains

Writing Pages with AI (Live Claude Demo)

A summary of his hands-on habits:

On “Should Similar Keywords Get Separate Pages?”

Someone asked whether maker / generator / and similar near-synonym keywords should each get their own page. Gefei’s advice:

For the vast majority of people, these three near-synonyms can share one page. Because the intent of these keywords is nearly identical, the page topics would be highly similar; your site’s authority isn’t high and it’s still new, so forcing multiple pages just looks like duplicate content and won’t win rankings anyway. Unless your site has very high authority, there’s no need to make a separate page for each synonym. But for keywords with clearly different intent like text-to-image vs. image-to-image, you can split them.

Deployment: Cloudflare Workers / Pages

Judging Difficulty: Inner-Page-Heavy Top 10 vs. Strong Homepages

He also explained the algorithmic logic behind judging keyword difficulty in seo-os-style tools:

Take the top 10 search results and look at whether they’re mostly “inner pages” or whether there are “strong homepages.” If the top 10 have lots of inner pages from big sites plus dedicated strong homepages targeting this keyword, the overall difficulty is higher.

Q&A Highlights

Q: My new project targets a keyword it can’t win, but it’s getting impressions on a different keyword instead — is that normal? Normal. At first you might land the “no-space” version of the keyword (to Google, with-space and without-space are two different keywords). As your site’s authority rises and it gets used by more people, you’ll gradually be able to win higher-value keywords. This has a lot to do with domain age and how much the site is used.

Q: Will outbound links from my site cause problems? It depends what the links are about. If it’s an article listing 20–30 or 50 references, no problem — it actually supports the authority and credibility of your content; but if a single page has dozens of links pointing to other people’s homepages, Google will most likely know you’re swapping reciprocal links, and that’s bad.

Q: I have impressions but low click-through — what do I do? Usually it’s that the ranking isn’t high enough — the results above already satisfy the need well, and few people scroll further down. The only thing to do is keep polishing and push the ranking up.

Q: When should you pay for backlinks, and when not? It depends on your expectations for the site: if you judge that it can convert traffic into orders and make money, then spend money and resources on backlinks; if you judge it’s hard to convert into revenue, you probably shouldn’t have picked that niche in the first place.

Q: I’ve already picked a money-making niche and built the site — how do I judge whether it’s worth continuing to pour in resources? Test in small batches first: buy a few backlinks first (a handful, a dozen), don’t keep buying. With these backlinks, your GSC data will shift; if you can see ranking changes, it means these keywords are “winnable” and you can keep going. Give it 2–4 weeks; if by 4–6 weeks GSC/GA is still dead water with no clicks or impressions picking up, and you’ve already invested enough in backlinks, there’s no need to continue — it could be that the keyword is too competitive, the page isn’t good enough, or there are keyword density/quality issues. Look for problems on your own side first (also check whether the domain was previously “burned” by someone — that’s possible).

Q: What happens if you buy backlinks too fast? (A lesson he paid for) Gefei described his own experiment: he wanted to test whether “backlinks would get nullified,” so he bought 10–15 a day, 336 in a month at about $30 each — $10k spent on an experiment — and the site just wouldn’t take off, no different from his other well-performing sites, very strange, and the domain itself was fine. He suspects Google judged the backlinks were growing too fast.

Normal pace: statistically, buying 2, 3, or 5 a day is all fine, but 10 a day, hundreds a month, makes it easy for Google to catch you red-handed and identify that you’ve been “buying continuously.” There were also community members who hammered backlinks hard in the first two months — they spiked early, then crashed straight back down. The core is: don’t let Google detect manipulation.

Q: How do you manage junk backlinks? How do you find postable backlink sources?


Final Thoughts

My biggest takeaway from the whole day: the going-global SEO track really is more crowded this year, and traffic is more expensive, but the underlying method — “find keywords → understand intent → build pages that satisfy the need → get traffic → monetize the right way” — still holds. And what really opens up the revenue gap is usually not technology, but these two things: pricing design, and not treating the page as the goal but treating traffic as the goal.

For people just starting out, this “open the backend, reveal the domains, do it live” session really did lift the veil that used to be there.

Group photo of Gefei's Friends · Mid-Year Sharing Meetup


(This is my personal write-up of conference notes; some model versions, prices, and other details are subject to the latest official statements. Please assess the risks of any compliance and traffic-buying practices mentioned at your own discretion.)